Heavy Lifting In The Real World

The one thing that has driven and guided my career as an art director and designer is concept.

The concept, the actual thought, usually takes no small amount of effort. Hours of research, creative meetings with a copywriter, and hundreds of sketches are all part of the “heavy lifting” it takes to do design and advertising at a high level.

I believe in concept.

I believe that concept is heavy lifting.

I believe in drawing.

I believe in sketching.

I believe in the organic process.

I believe in telling a story.

I believe stories don’t have to have happy endings.

I believe in rules.

I believe in freedom.

I believe every problem has a solution.

I believe that to be human is to be creative.

I believe in trying.

I believe in failing.

I believe in trying again.

I believe in taking chances.

I believe in bridges.

I believe that bridges should not be burned.

I believe in tools.

I believe in the right tool for the job.

I believe in tradition.

I believe in learning from history.

I believe in new things.

I believe in holding on.

I believe in letting go.

I believe in hard work.

I believe in mastering your craft.