When German pharmaceutical company, Madaus GmbH & Co. wanted to break into the U.S. market, they approached a small ad agency in Tampa, Altman & Company. I was fortunate enough to be freelancing with the agency at the time and was given the assignment of creating a new U.S. image. That meant a logo, product, and package design.
Johnson Johnson Medical
These blood pressure cuffs were soft and comfortable, but also disposable. But the most important aspect of this new product was their mission: to take the vitals of the tiniest of patients in the NICU. Cute animal designs were color-coded to ensure accuracy.